Search results for "Participatory communication"
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The usage of social media among young adults living in Nairobi, Kenya : only entertainment or contributions to societal change?
2015
Social media usage has been found to have increased all over the world, also in the so-called developing countries. Although the percentages are still rather low, it can be argued that the use of social media is becoming increasingly important also in African countries. Kenya has been found to be one of the leading countries regarding social media usage in East Africa. Although research on social media has been conducted, for instance, on the use of social media in protest movements and in the areas of users’ motivation, less emphasis has been placed on their developmental aspects. Thus, to gain a deeper understanding of the usage of social media in the so-called developing countries, this …